Every identity is unconscious; identities are borrowed from the world and the world is unconscious. All the consciousness in the world is borrowed from you, but identities are too small to contain it. Or rather they are too large, there's no telling how deep they run. They requisition the world and each other, they grow through failure as much as success, they are equivalent, or better they are adjoint, to desire. So, desire is unconscious! Shouldn't that be obvious?