The lyrical voice in popular songs is pervaded by a sort of ethical substance. It combines a powerful but abstract demand with, a display of sensitivity, personality and intentionality strongly projected out into the world, but again aestheticised or virtualised. So powerful and yet so contained is the projection of personality that the aesthetics seem to be only a refracted form of it. In the more extreme reaches of this medium, patterning predominates and has broken the personal element into shards which can be endlessly rearranged in repeating forms that emphatically undo the conventionally personal and expose the mechanisms which underpin its appearance, and so demonstrate its illusory nature. Paradoxically, this performative deconstruction brings forth a new kind of personal-ness, a sort of holographic and frankly utopian one.