If you pointed out his error to the beetle mating with a beer bottle and suggested he find a lady beetle he might reply, 'that's interesting, but I prefer this, it is exactly what I want.' In this sense desire creates its own truth. You might then ask, 'don't you care about the future of beetledom?' to which he, 'yes, that is my greatest value, but my desire is stronger than my values.' Values retain some obligation to reality, but desire is its own reality. It might even force values to change, so the beetle might respond, 'what's beetledom to me? this is more real, I am not my genes.' So it is with us as well, we prefer what is real in this sense to us to what is 'really' real. We have some control over our desire, over its intensity if not its object. No desire at all feels as bad as too much desire and so we seek an optimum, but we are fundamentally estranged from our desire in spite of its power.