Consciousness is directedness towards an object in distinction from that object. You tacitly say of your object 'I am not this', you withdraw in order that the object can appear, you confer being on it but in a humouring way since you never forget that you are the source of all being. But of your subject you say in the same humouring tone 'I am this'. There is no difference between subject and object apart from the viewpoint you adopt. This perhaps explains the paradox of how you can have any ideas at all, that is, any believed ideas. Otherwise it is a mystery how all this furniture gets itself into the nothing that you are as consciousness. You can even remember installing some of the furniture yourself, as when you learnt something and it became part of you, say a piece of mathematics, to name what is typically the most solid kind. Most of it however just happens to be there - being born is coming to live in furnished rooms, there's a lot of stuff left over by previous tenants and more still that comes straight from the landlord. So many 'ideas' have this well-worn look - and smell. The minute you become aware that an idea of yours is just something you have adopted the point-of-view of it is seen as object-like, you no longer take it entirely seriously. Ideas, meme-like seem to know this and immediately enlist you in their somewhat ridiculous cause. 'PoV', there is something about three-letter acronyms with a hole in the middle!