It is not about belief in a self as an enduring causal locus of experiences, or of behaving as if there was such a belief, but of being more or less stably included within the social and psychological 'ideology' of what could be inaccurately described as such a belief. Inaccurately because ideology is not a cognitive condition so much as a family of dispositions. So getting free of the influence of such a notion is akin to awakening out of a certain taken for granted group-think.