Unreflective ongoing experiencing is a presencing which implicitly references reflective experiencing, or you could say that experiencing is rendered consistent by a punctuation of in which it is embraced in the concept of experience. That is what it is like to be conscious awake or dreaming. To call this conceptual back-reference experience is only one way of doing so, but perhaps the most natural. But when you think experience, when the concept is sparked you have already assumed a position towards it, an entitlement to have that idea - you are the kind of thing that has an idea of experience, it belongs to things of your kind. This subject which is perfectly fitted to the idea is itself only another idea and so cannot be the basis of the experiencing - it is on the same level, not prior, and the prior subject - which must be here - is in no way fitted to the idea of 'experience'. The idea is a finger point toward the moon, and the moon is you.