What is more truly your own than your own sweet will or in other words your pure desire unrefracted through considerations of consequences abd obstacles? But you learn, and increasingly so, that your desires are determined in very specific forms by agendas of which you are not at all conscious, by genetic codes say, quite alien to consciousness. According to its own mythology desire should be axiomatically developed out of self-evident optimisations of pleasure and whim, and this because its medium is taken to be purely transparent, the heart's logic. We know that the story is more complex than this but perhaps don't give enough attention to the how of it. Imagine you have fallen in love with someone you previously felt no attraction to, and then learned that this result had been produced by a drug slipped into your drink. What kind of alienation would you feel from your own deep inclination? Perhaps none at all? Or did the drug work not by bending the arrow of your dilectation but by epistemological sleight of hand, by causing you to see projected onto your object some innate quality or sign towards which you were always already attracted, something like the Lacanian objet a? Or again, isn't that just an elaborate fabulation that you believe because it enables you to continue to believe in the phenomenological consistency of your manifest inclinations? And what if the sense of yourself as free chooser is an artifact of the mechanism of desire? If you lose faith in desire, or in a certain culture of desire, then what does this tell you about the you that seeks expression in this way?