A persona is the expression of an integrated system of perceptions and valuations, a selection of salient matters in the world and a sense of their interrelations and of how these impinge on the good or ill fortune of a central character. When I am in a certain persona the world takes on a corresponding look, but this way that it looks is in service to a set of valuations all of which lead back to me, although some may seem to be highly objective. The facts are fitted to the person as much as the person to the facts. Valuations follow along lines of causality: if I value or fear A, then if I believe that B causes A then I will value or fear B accordingly. Relations of causality are part of the perception of things and arise from my understanding of the world, but only via plausible reasoning which is flexible and of limited consequence. The network of valuations is thus allied with a causal map of the world, and since these two need only be roughly consistent with each other, their alliance, prompting short-cuts and compromises, can riddle each of them individually with clashes and contradictions. Inconsistencies in the world of a persona do little to weaken that persona. A persona needs a world it can star in but it cares less than it says about the reality of that world. All of this misses perhaps the most important thing, that a persona is an expression, it is a projection of intent, an enactment for others, a projection of force into the world of others. What it projects, what it speaks, is just another such integrated system of perceptions and valuations etc., but there is no requirement that this be cognate with its reflection to itself, its internal narrative. Its nature is not to know, therefore it can't be accused of failing to know itself - the closest it comes and the closest it need come is to express itself in the key of self-knowledge.